it´s not what you do, it´s the way that you do it

the effect, impact of the action depends on the style, manner, in which it is performed

What makes your company/services different from other copywriters? As the
song says: it’s not what you do, it’s the way that you do it. Google

Everyday I think of you ’cause I really
like the way you make me feel It’s not what you do, it’s the way you do ...  Google

I always believed that in art and life, it’s not what you do, it’s the
way you do it; it’s not what you say, it’s the way you say it.  Google

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