Jak se říká? (pobídka dětem aby poděkovaly nebo poprosily)
When my children asked for something, such as asking for ice-cream after dinner, I'd ask, “what's the magic word?” When he said “please”, he got ice-cream. (Google)
When I ask you, "What's the 'magic word'?", you say "Please". Got it? (Google)
The authors analyzed parental strategies for enforcing the production of politeness forms by their children (eg. what do you say? what's the magic word?). (Google)